Indigo Lodges: Starting Up a High-end Chalet Rental Business
Introduction
In 2003, we were approached by a young entrepreneur who wanted to set up a chalet and villa rental company to market and operate the most exclusive properties in Europe.
Our Assignment
After being involved in crafting the brand, marketing materials and sales strategies, we helped Indigo Lodges go to market. We handled all the bookings during the first season and provided support wherever needed. The company now operates throughout Continental Europe and in South-east Asia.
What our Client Had to Say
“The early success of Indigo Lodges depended to a large extent on identifying the correct distribution channels and market positioning for our luxury serviced chalets. Katrina Craig has been instrumental in helping to jump start our business in this regard. Her knowledge of the travel market and her responsiveness to our own views and preferences helped us differentiate ourselves and quickly develop a presence in the marketplace.”- Ivan Sellers, Managing Director, Indigo Lodges