Fridays Boracay: Building a Quietly-Posh Beach Hotel
Introduction
Our client, Fridays Holdings Inc., is a Filipino-Australian Joint-Venture set up in 1982. In order to respond to the demand for high-end resort accommodation on Boracay Island, Philippines, Fridays Holdings commissioned a complete renovation and expansion of its beachfront resort.
The Site
The site was in a premium location on Boracay‘s White Beach, touted as the “finest beach in the world.” The water surrounding the island is shallow and the sand is powder-fine and brighter than most beaches in the archipelago. Flying time to Boracay is approximately one hour from Manila.
Our Assignment
Our brief was to convert an existing 18-room resort that appealed to the local market, to a 48-room boutique resort that could command premium prices and appeal to an international clientele. Since the completion of the project, Fridays Holdings Inc. has seen its annual revenues increase by over 250%. Annual occupancy rates have remained above 90% since the year 2000 whilst average room rates are the highest achieved on Boracay Island. The resort has won numerous awards and consistently enjoys good reviews in the international press.